Clarity Is the New Code.
- Matt Symes
- Nov 5
- 4 min read
Updated: Nov 17
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I read something this week that made me stop and rethink everything we’re building.
Erik Brynjolfsson — director of the Stanford Digital Economy Lab — has been studying digital transformation for decades. He made a point that felt uncomfortably accurate:
We are dramatically underestimating how long real transformation takes.
He’s talking about AI, but he could be talking about any major shift in how we work.
Think back to the early 2000s. Everyone was excited about the internet. Billions invested. Consultants flooded boardrooms. Companies scrambled to “go digital.”
Two decades later? Most retail still happens in physical stores.
Not because the internet failed. But because transformation takes time.
It’s not about adopting new tools. It’s about redesigning the systems around them.
Brynjolfsson believes AI will play out the same way. Faster than electricity or the internet, yes… but still over years, not quarters.
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And here’s why that matters for you right now.
We’re surrounded by hype about AI’s potential:
“10x productivity”
“Zero headcount growth”
“Instant ROI”
But what separates hype from progress isn’t capability. It’s something else entirely.
It’s the complementary investment in:
Systems that can absorb change
Processes that measure value
People who can lead both humans and non-humans effectively
I see this gap every single day.
Last week alone, I worked with three businesses. All three had experimented with AI. All three were frustrated.
One was using ChatGPT to write emails but couldn’t figure out why their close rate hadn’t improved.
Another had built a custom GPT for proposal writing but was still spending 8 hours on each RFP.
The third had subscribed to five different AI tools and was using none of them consistently.
The problem wasn’t the tools. It was the absence of a system.
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Here’s the reality we’re all facing:
Every business leader is now managing a hybrid workforce. Part human. Part machine.
And that fundamentally changes what leadership means.
The skill that matters now isn’t coding. It’s not even “prompt engineering” (though that helps).
It’s clarity.
Clarity about:
What goal you’re actually trying to achieve
How you’ll design the workflow to get there
How you’ll judge whether the output is good enough
When Marc Knight bought his first laptop two months before our workshop, he wasn’t thinking about AI. He was thinking about survival.
His company, Trunk 7, was drowning in proposal work. Every RFP took days. Every estimate was manual. Every job required his business partner Phil to be in ten places at once.
After the workshop? They saved 600 hours annualized on proposal writing alone.
Not because they found a magic tool. But because they built a system that could use the tools effectively.
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The Companies That Will Win
…in the next five years won’t be the fastest adopters.
They’ll be the ones that build the discipline, patience, and structure to close the gap between what’s possible and what’s practiced.
They’ll be the ones who recognize that AI doesn’t replace leadership and management.
It redefines it.
They’ll be the ones who stop chasing shiny objects and start building operating rhythms that make transformation inevitable rather than accidental.
I’ve spent the last seven months working with 327 businesses across Atlantic Canada on exactly this challenge.
And I can tell you: the businesses making real progress aren’t the ones with the biggest AI budgets or the fanciest tools.
They’re the ones with a rhythm.
A weekly cadence for measuring what matters.
A systematic approach to testing and learning.
A clear framework for knowing what to build, what to buy, and what to ignore.
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What This Means for You
If you’re feeling behind on AI, you’re not alone.
Only 8.9% of small business owners believe they need to invest in this transformation. That’s terrifying.
But it’s also an opportunity.
Because while everyone else is either ignoring AI or drowning in tools they don’t know how to use, you can build something better.
You can build the operating system that makes AI implementation systematic rather than sporadic.
You can close the gap.
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We’ve got a whack of additional resources for you to dig into, sharing all the links below.
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