MAKE INFORMED DECISIONS.

READ THE BLOG.

**** Most business owners I talk to are still treating AI like something on the horizon. It's not on the horizon. One BMW factory has 30% of its line driven by humanoid robots right now. Those humanoids don’t call in sick, they replace their own batteries, and they cost $6.97 an hour.  Three nights ago, we found a struggling small recruiting business 25 high-signal leads and left her with the AI enabled process (that can run at night) to find hundreds more. Lead gen now costs

**** Something just changed with AI. Not an update. Not a new feature. Something that's going to change the future of work dramatically. We're moving from contributing value to choreographing value. We're moving from doing the work to conducting the work. And in the process, that is going to fundamentally alter the skills we're looking for, the effectiveness and efficiency with which we can get things done, and introduce a whole bunch of fragility into the workplace. The nat

**** This is the third and final piece in our series on what 346+ business leaders actually took away from our AI in the Workplace training days. Week 1 was about how to talk to AI: the RICCE prompting framework that turns a vague request into something that produces real work. Week 2 was about where you fit in the loop: the 10-80-10 Rule, and why the most important 20% of any AI output still belongs entirely to you. And the third most common takeaway? It had nothing to do wi

**** Last week, we shared the #1 takeaway from the 346 participants who submitted reviews about our AI in the Workplace training days:  Prompting.  Specifically, the RICCE Framework, a simple structure for getting dramatically better results from any AI tool. (If you missed it, it’s worth going back to read.) This week: the takeaway that changed how people think about their relationship with AI entirely. Before we get to the rule, let’s talk about the question that was in the

**** 346 business leaders left reviews of our AI in the Workplace training sessions over the last 3.5 months. We asked every single one of them the same question: What were your top 1–3 takeaways? 18 sessions. An average rating of 4.75 out of 5. And a mountain of data sitting there, waiting to tell us something. So I did what any self-respecting AI advocate would do — I fed all of the feedback through Gemini to pull out the three most common takeaways across all 346+ particip

**** I want to give you something today that will make your business more profitable, whether you ever work with us or not. It's called the Results-Behavior Matrix, and it takes about 15-20 minutes with a pen and a piece of paper. Here's how it works. Draw a box. Split it into four quadrants. The vertical axis is Results , how much revenue a client brings you. The horizontal axis is Behaviors , do they pay on time, share your values, and make the work enjoyable? Now place yo

**** January over already. How's 2026 treating you so far? It was Hockey Day in Canada in Moncton. My daughter played outdoor shinny with Andrew Ference and Jennifer Botterill last week. Snow falling, no scoreboard, just kids on the ice. She had no idea she was skating with legends. She Just didn't want to come off the ice. Those are the moments. The ones I’m so grateful I’ve been been able to create a life to show up for. It is my wish for every leader. Create a business tha

**** Yesterday was what researchers call "Quitters Day." The point when most New Year's resolutions officially die. Strava analyzed data from millions of athletes and pinpointed it as the day people are most likely to abandon their fitness goals. And broader research backs this up: resolution success rates drop from 77% in the first week to just 40% by month six. The same pattern plays out in business. That Q1 strategic plan you mapped out in December? The new sales process y

**** The lightbulb didn’t save the craftsperson. It just extended their day. **** **** In the early days of electrification, the artisan (left) felt like a superhero. They could work later, see better, and produce more. They amplified their work with more light. But the real revolution was happening in the minds of engineers who weren’t looking at the tool, but at the flow. They realized that if you reimagined the workflow entirely, you could decouple the output from the huma

**** Someone replied to my last email with a question I feel we need to address: “What if I go through the program and it doesn’t work for my business?” Fair question. Smart question. You’re thinking about investing $997 and four weeks. You want to know: what’s the downside? Let me be completely transparent with you. The Honest Answer First, the reality: I can’t guarantee your results. I can’t guarantee you’ll save 10 hours per week. I can’t guarantee you’ll close 30% more de