MAKE INFORMED DECISIONS.

READ THE BLOG.

**** Last week, we shared the #1 takeaway from the 346 participants who submitted reviews about our AI in the Workplace training days:  Prompting.  Specifically, the RICCE Framework, a simple structure for getting dramatically better results from any AI tool. (If you missed it, it’s worth going back to read.) This week: the takeaway that changed how people think about their relationship with AI entirely. Before we get to the rule, let’s talk about the question that was in the

**** 346 business leaders left reviews of our AI in the Workplace training sessions over the last 3.5 months. We asked every single one of them the same question: What were your top 1–3 takeaways? 18 sessions. An average rating of 4.75 out of 5. And a mountain of data sitting there, waiting to tell us something. So I did what any self-respecting AI advocate would do — I fed all of the feedback through Gemini to pull out the three most common takeaways across all 346+ particip

**** I want to give you something today that will make your business more profitable, whether you ever work with us or not. It's called the Results-Behavior Matrix, and it takes about 15-20 minutes with a pen and a piece of paper. Here's how it works. Draw a box. Split it into four quadrants. The vertical axis is Results , how much revenue a client brings you. The horizontal axis is Behaviors , do they pay on time, share your values, and make the work enjoyable? Now place yo

**** January over already. How's 2026 treating you so far? It was Hockey Day in Canada in Moncton. My daughter played outdoor shinny with Andrew Ference and Jennifer Botterill last week. Snow falling, no scoreboard, just kids on the ice. She had no idea she was skating with legends. She Just didn't want to come off the ice. Those are the moments. The ones I’m so grateful I’ve been been able to create a life to show up for. It is my wish for every leader. Create a business tha

**** Yesterday was what researchers call "Quitters Day." The point when most New Year's resolutions officially die. Strava analyzed data from millions of athletes and pinpointed it as the day people are most likely to abandon their fitness goals. And broader research backs this up: resolution success rates drop from 77% in the first week to just 40% by month six. The same pattern plays out in business. That Q1 strategic plan you mapped out in December? The new sales process y

**** The lightbulb didn’t save the craftsperson. It just extended their day. **** **** In the early days of electrification, the artisan (left) felt like a superhero. They could work later, see better, and produce more. They amplified their work with more light. But the real revolution was happening in the minds of engineers who weren’t looking at the tool, but at the flow. They realized that if you reimagined the workflow entirely, you could decouple the output from the huma

**** Someone replied to my last email with a question I feel we need to address: “What if I go through the program and it doesn’t work for my business?” Fair question. Smart question. You’re thinking about investing $997 and four weeks. You want to know: what’s the downside? Let me be completely transparent with you. The Honest Answer First, the reality: I can’t guarantee your results. I can’t guarantee you’ll save 10 hours per week. I can’t guarantee you’ll close 30% more de

**** I’ve gotten about a dozen replies to the Revenue Rhythm Program emails. Most aren’t saying “no.” They’re saying “not yet.” And the reason is almost always the same: “I don’t have time for this right now.” I get it. I really do. You’re slammed. Your calendar is full. You’re already behind on three other priorities. The idea of adding a 4-week program feels like throwing gasoline on a fire. But here’s what I want you to consider: The reason you don’t have time is exactly w

**** This Isn’t About AI Tools I’m not teaching you how to use ChatGPT. I’m not selling you on the latest AI platform. I’m not giving you a library of prompts and hoping you figure it out. I’m helping you build the operating system that makes AI implementation systematic to grow sales. Because here’s what I’ve learned after working with 327 businesses: The ones who succeed with AI aren’t the ones with the best tools. They’re the ones with the best rhythm What “Rhythm” Actual

**** The most successful founders know that sustainable revenue comes from relationship rhythm, not just service excellence. The space between opportunities is where trust compounds and creates momentum. Here’s what I do, consistently, to keep key relationships strong and revenue predictable: 1) Know the person, not just the account I keep living notes on the humans I serve and interact with: what they care about, kids’ names, big milestones, birthdays, celebrations. Not to b