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Our weekly blog provides leadership tips and up-to-date insights and trends in business.


AI is Becoming "Absolutely Unreal"
**** If you read the note I sent a couple of weeks ago, you’ll know we are entering a new era of AI. It’s only been about six weeks, and tools with these new capabilities are being released rapidly. And I want to go deeper into an example I shared to illustrate the new capabilities that have been unlocked for business leaders. Because it is mind blowing. Game changing. Or as our team member recently put it, “absolutely unreal.” A few weeks ago I set a seven-sentence prompt
Matt Symes
2 days ago2 min read


The Biggest Opportunity Yet to Gain a Competituve Advantage
**** Most business owners I talk to are still treating AI like something on the horizon. It's not on the horizon. One BMW factory has 30% of its line driven by humanoid robots right now. Those humanoids don’t call in sick, they replace their own batteries, and they cost $6.97 an hour. Three nights ago, we found a struggling small recruiting business 25 high-signal leads and left her with the AI enabled process (that can run at night) to find hundreds more. Lead gen now costs
Matt Symes
Apr 132 min read


Moving from doing the work to Conducting
**** Something just changed with AI. Not an update. Not a new feature. Something that's going to change the future of work dramatically. We're moving from contributing value to choreographing value. We're moving from doing the work to conducting the work. And in the process, that is going to fundamentally alter the skills we're looking for, the effectiveness and efficiency with which we can get things done, and introduce a whole bunch of fragility into the workplace. The nat
Matt Symes
Apr 23 min read


What Nobody Expects to Learn at an AI Workshop
**** This is the third and final piece in our series on what 346+ business leaders actually took away from our AI in the Workplace training days. Week 1 was about how to talk to AI: the RICCE prompting framework that turns a vague request into something that produces real work. Week 2 was about where you fit in the loop: the 10-80-10 Rule, and why the most important 20% of any AI output still belongs entirely to you. And the third most common takeaway? It had nothing to do wi
Matt Symes
Mar 253 min read


The Simple Rule That Made AI Make Sense
**** Last week, we shared the #1 takeaway from the 346 participants who submitted reviews about our AI in the Workplace training days: Prompting. Specifically, the RICCE Framework, a simple structure for getting dramatically better results from any AI tool. (If you missed it, it’s worth going back to read.) This week: the takeaway that changed how people think about their relationship with AI entirely. Before we get to the rule, let’s talk about the question that was in the
Matt Symes
Mar 64 min read


The key to Successfully using AI
**** 346 business leaders left reviews of our AI in the Workplace training sessions over the last 3.5 months. We asked every single one of them the same question: What were your top 1–3 takeaways? 18 sessions. An average rating of 4.75 out of 5. And a mountain of data sitting there, waiting to tell us something. So I did what any self-respecting AI advocate would do — I fed all of the feedback through Gemini to pull out the three most common takeaways across all 346+ particip
Matt Symes
Feb 264 min read


Turning Clarity Into a System
**** I want to give you something today that will make your business more profitable, whether you ever work with us or not. It's called the Results-Behavior Matrix, and it takes about 15-20 minutes with a pen and a piece of paper. Here's how it works. Draw a box. Split it into four quadrants. The vertical axis is Results , how much revenue a client brings you. The horizontal axis is Behaviors , do they pay on time, share your values, and make the work enjoyable? Now place yo
Matt Symes
Feb 123 min read


How AI Is Becoming Infrastructure
**** January over already. How's 2026 treating you so far? It was Hockey Day in Canada in Moncton. My daughter played outdoor shinny with Andrew Ference and Jennifer Botterill last week. Snow falling, no scoreboard, just kids on the ice. She had no idea she was skating with legends. She Just didn't want to come off the ice. Those are the moments. The ones I’m so grateful I’ve been been able to create a life to show up for. It is my wish for every leader. Create a business tha
Matt Symes
Jan 302 min read


Don't set a goal. Design a system
**** Yesterday was what researchers call "Quitters Day." The point when most New Year's resolutions officially die. Strava analyzed data from millions of athletes and pinpointed it as the day people are most likely to abandon their fitness goals. And broader research backs this up: resolution success rates drop from 77% in the first week to just 40% by month six. The same pattern plays out in business. That Q1 strategic plan you mapped out in December? The new sales process y
Matt Symes
Jan 172 min read
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