Scaling A Business Requires This...

70% of companies are started by technicians. My grandfather was a roofer who started a roofing company.

Most technician-led companies fail.

And it kills me. They are great at the work. In fact, no one was better at solving complex roofing jobs than my grandfather.

But the stress of scale got to him.

It was scheduling, sales, and HR that ultimately led to my grandfather sizing down and running a very successful micro business.

It is never the quality of the service that gets you in trouble as you grow.

Scale requires alignment.

Scale requires coordination.

Scale requires common language.

Scale requires common practices so we can predictably deliver, schedule, and improve.

Scale requires supporting services.

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It is all very frustrating for the entrepreneur who wants to move with pace. It is equally frustrating for the manager who wants to manage risk. It is even more frustrating for the technician who just wants to do the job.

In the process, he gave up the rights to Vinyl siding in Atlantic Canada (who would ever want to put plastic on a house? Answer: It turns out everyone).

He stopped taking on commercial jobs. He stopped providing opportunities to a lot of people (only needed so many employees).

What is your best life? How can we build a company to support that?

That’s what I get to help leaders unpack every day.

My grandfather made out just fine. He retired at 49. He supported all of his grandchildren to help them get their first car and paid for their first degrees (he prized education).

He may not have scaled a larger business but he found his best life and never found himself wanting for anything with the future he had set up for himself.

Figuring this out first is critical as an entrepreneur so you can live your best life.

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You've spent a lifetime honing your craft.

We've spent the same time honing ours.

It just so happens that our craft involves making better choices on where to focus and how to get the most out of what you already do well.

Some call that strategy and process improvement. But those words have lost their meaning in a sea of "gurus" who are much better at marketing, advertising, PR, and branding than we are.

We are the workers. The ones who pride ourselves on helping others move the needle forward. 

Schedule a chat to learn more.