The Biggest Opportunity Yet to Gain a Competituve Advantage

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Most business owners I talk to are still treating AI like something on the horizon.

It's not on the horizon.

One BMW factory has 30% of its line driven by humanoid robots right now. Those humanoids don’t call in sick, they replace their own batteries, and they cost $6.97 an hour. 

Three nights ago, we found a struggling small recruiting business 25 high-signal leads and left her with the AI enabled process (that can run at night) to find hundreds more. Lead gen now costs you a bit of time to learn and your monthly AI subscription.

It's not coming, it's here.

And the Harness is making it more accessible to everyone.

Every single one of your workflows - in marketing, sales, delivery, HR, etc. - can cost you a fraction of the cost you're investing today.

Right now, there is a brief window where you can win on the arbitrage. 

That means, for a short period of time, you can get significantly more output for the same effort, before your competitors figure out how to do the same thing. You can do more with less, create more value in less time.

That window will not stay open forever. Once everyone catches on, the advantage disappears, and you're left just trying to keep pace.

Win the short term on the arbitrage. Redefine yourself (and the market) in the long term.

Getting your team some AI licenses or running a workshop is a start. Most leaders stop there. The opportunity is to go further and rebuild how the work actually gets done. 

Every process that runs your business: finding clients, converting them, managing projects, delivering the work… Those are all knowledge processes, and AI is changing all of them.

Start by rewiring the workflows. Then add in continuous improvement around it so you can keep re-engineering it as AI changes. Because it’s changing fast. 

You can start now, earn the advantage while it's still available, and be ready when it becomes table stakes. Or you can play catch-up when everyone else has already made the move.

We have been saying this for thirteen years: strategy, process improvement, continuous improvement. The irony is that AI just made all of it non-optional.

The most important job you have right now as a CEO or senior leader is to rework your workflows with AI built in, and to upskill your people. 

Sixty percent of jobs in advanced economies will materially change in how they deliver value. The time to move is now.

We built the AI Leadership Advantage to give leadership teams the four weeks to do this work together.

Not another AI training. A structured sprint where your team maps your workflows, identifies where AI goes, and leaves with a plan you can actually execute.

You have a couple of days left to join the April 15 cohort. 

Four weeks. Eight hours total. Built around your team and your actual workflows. If you have been sitting on this, this is the email where you decide.