You don’t have time NOT to do this.

Matt Symes
Nov 20, 2025
3 min read

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I’ve gotten about a dozen replies to the Revenue Rhythm Program emails.

Most aren’t saying “no.” They’re saying “not yet.”

And the reason is almost always the same:

“I don’t have time for this right now.”

I get it. I really do.

You’re slammed. Your calendar is full. You’re already behind on three other priorities. The idea of adding a 4-week program feels like throwing gasoline on a fire.

But here’s what I want you to consider:

The reason you don’t have time is exactly why you need this.

The Time Paradox

Let me tell you about James.

James runs a $1.8M construction services company. When we first talked in September, he told me flat out: “Matt, I can’t do this right now. I’m underwater.”

He was working 60-hour weeks. Every proposal needed his eyes. Every estimate required his input. Every client question came to him first.

I asked him: “How many hours a week do you spend on proposal work?”

“Maybe 8-10 hours,” he said.

“And client research before sales calls?”

“Another 4-5.”

“And following up on quotes that are sitting in limbo?”

He laughed. “Too many.”

So I did the math with him:

He was spending 15-20 hours per week on sales activities that AI could reduce by 60-70%.

That’s 9-14 hours per week. About 500 hours per year.

I said: “You don’t have time NOT to do this.”

What “Time Investment” Actually Looks Like

Here’s what the Revenue Rhythm Program actually requires:

Live sessions: 2 hours per week × 4 weeks = 8 hours total

Implementation work: 2-3 hours per week between sessions = 8-12 hours total

Total time investment: 16-20 hours over 4 weeks

Now compare that to what you’re spending right now on:

Manually researching prospects before every meeting
Writing proposals from scratch each time
Chasing quotes that are stuck in your pipeline
Trying to figure out “which AI tool should I use?” on your own

You’re already spending the time. You’re just not getting a return on it.

The Revenue Rhythm Program doesn’t add work to your plate.

It reorganizes the work you’re already doing so you get exponentially more value from it.

The Real Cost

James eventually joined the October cohort.

Week 1, he built his client scorecard and realized he was spending 35% of his sales time on prospects who would never be profitable.

Week 2, he set up an AI prospecting system that cut his pre-call research from 45 minutes to 8 minutes.

Week 3, he established a Monday pipeline review that took 30 minutes but gave him visibility he’d never had before.

Week 4, he automated his proposal process and cut turnaround time from 3 days to 4 hours.

Total time saved per week: 11 hours.

His exact words in our final session: “I can’t believe I almost didn’t do this because I was ‘too busy.’”

The Three Objections I Hear Most

Let me address the other two while I’m at it:

“I’m not technical enough for this”

You don’t need to be. We’re not teaching you to code. We’re teaching you to think systematically about where AI creates leverage in YOUR specific sales process.

If you can open a Google Doc and type a question into ChatGPT, you have all the technical skill you need.

The hard part isn’t the technology. It’s the clarity about what to build.

That’s what we give you.