AI Is NOT A Threat : Here's How AI Can Boost Your Sales Teams

If you’ve been seeing my content on LinkedIn these past few months, you’ll know I’ve been hosting a lot of workshops on AI. 

How to use it. 

Understanding its implications. 

Where to integrate it into business operations. 

But here’s the thing I’ve noticed. 

When we take a coffee break mid-session, and folks come up to chat, the number one question they ask (usually in a whisper tone) is 

“Is all of this going to mean I lose my people?” 

In other words, there is still this deep fear that AI is coming for our jobs, our teams and our company culture. 

And this is especially true for companies with sales teams. 

Here’s how I answer that question: 

AI is not going to replace your sales team. It’s going to enable them and amplify them so they can do what they do best - sell. 

The best sales teams aren’t just using AI - they are asking the right questions, so the AI technology is helping to relieve bottlenecks and friction points in their already-solid process. 

By strategically integrating AI, these teams are now gaining a major competitive advantage and an edge that will create more future value. 

This is what it looks like to use AI in sales (I offer these examples, because it’s how we are currently using and testing AI with our team):

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Finding the right prospects faster

Check out ZoomInfo or Apollo. They both analyze online data and profiles to help you identify your best-fit customers without all the manual lift.

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Personalized outreach (at scale)

I know you don’t want to sound robotic, so please make sure you aren’t totally outsourcing your touchpoints to AI, however, there are new tools that will help you craft these messages and send them faster than you can manually. More outreach to the right prospects = more conversions = bigger value for you. 

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Streamlining your sales processes

I know you love writing RFPs! (Can you hear my sarcasm?) No one likes them. So use AI to tackle the necessary evil and reduce the frustration around these large proposal-type deals. Basically let the AI help you reduce the paperwork so you can focus on the close. 

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Enhancing Customer Success

Feed AI the right historic data about your sales cycles and metrics, and it will become a predictive machine that will help you reduce churn, increase retention and reduce your cycle time. 

All this to say, AI is not a threat. It’s an amplifier. And when it’s implemented with purpose and precision, it becomes a lever for growth - not a reason to panic. 

The leaders we are working with in Levership aren’t resisting AI. They are embedding it, strategically and ethically, into the way they lead, coach and sell. 

You don’t need to be a tech company to lead on AI. You simply need to be the kind of company that wants to sell smarter and be smarter, and faster. 

If this resonates with you, your next best step is to book a call with me and my team. We will run through what’s working for you, what’s not and explore how integrating AI into your business can unlock more value. 

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Ready to Take Your Business to the Next Level?