There is a reason only 6% of businesses get to $1M.

Do you understand the badlands?

It starts somewhere around $1.8M  in revenue. And you better be thinking about it well before you get there.

There is a reason only 6% of businesses get to $1M. It is a tough journey.

And the next stage is even tougher.

Only 4% of those businesses that manage to get to $1M, are able to scale beyond $5M.

Out of 1000 businesses, less than 3 make it to $5M.

So why am I telling you this?

Because more is not more. More is very different.

The game changes at around $1.8M in revenue...

It moves from the individual interaction which is concrete and tangible to the systemic capability which is abstract.

Stick with me here:

It isn't about the single sale.

It is about the capability of your sales process. What's your conversion rate? What's your cycle time and touch time from top of the funnel to conversion? What's the volume - in dollars and opportunities at each stage of the funnel?

It isn't about the quality of the job.

It is about how well you can see the quality of the jobs. What's the QA Process that ensures reliability of your quality?

It is not about the single booking.

It is about the capability of the scheduling process. Can you see estimate vs. actual? Can you see gross margin/week and contribution margin/week?

It is not about the single employee.

It is about the capability of your HR processes, the intentional growth of your people, the Skill/Will Matrix and the succession planning that shows you the single points of failure.

All of these individual interactions are insanely important. They create the stories that give life to our businesses. They are the reason we got into the game in the first place.

But they won't help you scale your business.

It is why technician-led businesses have such a difficult time scaling.

When the technician gets stressed they double down on the technical hoping that gives them a way through. What's worse, is that you can't outwork these challenges.

You have to look at new metrics, build new processes, help everyone understand what winning is, and embrace the abstract (and oftentimes ambiguous) nature of the next level.

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There is a pathway through. We're experienced in that strategic discussion. We run strategic cohorts to help entrepreneurs tackle this question and so many more. Reach out if you want more information.